Which platform should your site be on?
We build on five platforms and don’t earn more from any of them, so the advice is straight. Each one is the right answer for someone and the wrong one for someone else. Here is where each fits, including where we would steer you away.
The short answer
- You sell productsShopifyYou sell products and want the fewest operational headaches.
- You publish a lot or sell B2BWordPressYou will publish a lot, want SEO control, or sell B2B.
- You need a simple site, fastWixYou need a clean site fast and will edit it yourself.
- Design matters mostWebflowDesign matters most and the site is for marketing, not selling.
- No template fitsNext.jsA template would fight what your business does.
Side by side
Swipe sideways to see all five platforms.
| Compare | ShopifyFor online stores | WordPressFor content, SEO and flexibility | WixFor simple sites, launched fast | WebflowFor design-led marketing sites | Next.jsFor portals, apps and anything unusual |
|---|---|---|---|---|---|
| Best for | Online stores | Content-heavy sites, SEO, B2B catalogues, courses | Small business sites, quick launch | Design-led marketing sites, startups | Portals, apps, platforms, anything unusual |
| Editing it yourself | Easy for products and pages | Easy with training | Easiest | Easy for content, harder for layout | Through an admin panel we build |
| Monthly running cost | Shopify plan plus apps | Hosting only, plugins extra | Wix plan | Webflow plan, above Wix | Hosting only; higher build cost |
| Speed and SEO | Good | Best control | Good for small sites | Very good | Best, when built well |
| Selling online | Built for it: payments, COD, shipping apps | WooCommerce: flexible, needs care | Basic | Basic, not suited to Indian COD | Custom checkout, any logic |
| Apps and integrations | Large app store | Huge plugin library | Limited | Good, plus custom code | Anything, built to order |
| Lock-in | Medium: products and customers export, the theme does not | None: you own every file | High: the site cannot be moved out of Wix | Medium: code exports, the CMS does not fully | None: you own the code |
| We recommend it when | You sell products and want the fewest operational headaches. | You will publish a lot, want SEO control, or sell B2B. | You need a clean site fast and will edit it yourself. | Design matters most and the site is for marketing, not selling. | A template would fight what your business does. |
How we decide with you
What does the site need to do?
Selling products points to Shopify. Explaining services and getting enquiries points to Wix, WordPress or Webflow. Bookings, listings, logins or workflows point to a custom build.
Who will edit it, and how often?
An owner making small changes is happiest on Wix or Shopify. A team publishing articles weekly suits WordPress or Webflow. A custom build gets an admin panel designed around your team.
What will it cost to run, not just to build?
Count the monthly plan, paid apps or plugins, and the time someone spends maintaining it. The cheapest build is not always the cheapest site after two years.
Where will the business be in two years?
If you expect to outgrow a simple site, starting on a platform you can grow into avoids a rebuild later. Wix is the hardest to leave; WordPress and custom builds the easiest.
Moving from another platform?
We move sites and stores across without losing products, content or Google rankings: every old URL is mapped and redirected, and rankings are checked for a month after the switch.
We move sites from
Tell us about your project.
A person reads every enquiry. Pick the free strategy call if you are not sure what you need; otherwise tell us the service and we will send a written scope and quote.