Google Ads run by the people who built your tracking.
Seven years of running Google Ads taught us one thing above the rest: an account is only as good as the data behind it. So tracking comes first. Then campaigns go after the searches and products that make money, and the report tells you cost per lead, cost per order and margin after ads.
- Version 1 live in
- About 2 weeks
- Campaigns
- Search, Shopping, Performance Max, YouTube
- Pricing
- Flat monthly fee, never a percentage of spend
Who it’s for
- Businesses whose customers search for what they sell
- Online stores with product feeds ready for Shopping
- Lead-generation businesses: real estate, clinics, education, B2B
- Accounts that spend but can’t say which campaigns are profitable
What we cover
- Account audit or new account structure
- Conversion tracking with enhanced conversions, verified before spend
- Keyword and competitor research
- Search, Shopping and Performance Max campaigns with negative keyword lists
- Ad copy, extensions and landing page recommendations
- Weekly optimisation of bids, budgets and search terms
- Monthly report: spend, leads or orders, cost per result, and what changes next
Version 1 first, then upgrades.
We put a working version live on a fixed date, then keep adding to it as real customers use it. It won’t have everything on day one, and that’s deliberate: the first month of real use tells us what to build next.
Version 1
Live in about 2 weeks
- Conversion tracking verified before any spend
- One campaign for your best offer
- Keyword and negative keyword lists
- Ad copy and extensions
Upgrades after launch
Agreed each month from what the numbers show.
- Shopping and Performance Max
- More campaigns, products or cities
- YouTube and remarketing
- Landing page tests
- Budget scaled once the cost per result is steady
The clock starts once we have access to your accounts. Anything not in version 1 is an upgrade, agreed before it starts.
What you own when it’s done
- The ad account stays in your name; we work as a manager user
- Tracking documentation
- Campaign structure and negative lists you keep if we part ways
How it works
First week
Audit and tracking
Account, website and tracking reviewed and fixed. No spend until conversions are verified.
Second week
Build
Campaigns, ads, audiences and budgets set up and approved by you.
First month
Learn
Campaigns gather data; search terms and bids adjusted weekly.
Every month
Optimise and report
Scale what is profitable, cut what isn’t, and a report you can read in five minutes.
Questions about Google Ads
Enough to get a meaningful number of conversions in a month, which depends on your cost per lead or order. We estimate this in the audit, and we’ll say if the budget is too small to learn from rather than spend it anyway.
A flat monthly fee based on the work involved, agreed in writing. We don’t take a percentage of your ad spend, so there’s no reason for us to recommend spending more than the numbers justify.
Often, yes. A home page is rarely the best place to send paid traffic. We’ll tell you if your current page is fine, and build a landing page if it’s not.
Version 1 gets the basics live and measured quickly. Once real numbers come in, we know which upgrade will pay back first, so your budget goes there instead of being spread thin across everything.
Often paired with
Tell us about your project.
A person reads every enquiry. If you know what you need, pick the service and we’ll send a written scope and quote. If you don’t, pick the free strategy call and we’ll work it out together.
Rather write? coffee@77labs.in